Artificial Intelligence (AI) is a brilliant tool for improving customer service directly and indirectly. Chatbots are the front line of contact on your website and when integrated with an AI engine, the chatbot can help customers without any human contact. Your chatbots could report what’s in stock, recommend products and recognise the customer logging in.
This is great, but Microsoft have principles and guidelines that you should follow when developing a conversation AI bot. These safeguards your business as well as making the bot efficient with customer service.